Activists' new recruits

Companies targeting children is something we’re all too familiar with in western society

EVER heard of a nagev? I hadn’t either till recently.

Apparently a nagev is defined as:

Nagev noun 1. vegan spelt backwards; a term for someone who primarily eats meat while avoiding fruits, vegetables, and other products that come from plants. Example: Stephanie, being a strict nagev will eat a beef burger patty with cheese and no bun, sauce or lettuce, etc. Her clothes are either wool or leather, never cotton.

If they exist, nagevs must be very few and far between, only marginally outnumbered by vegans it would seem as vegans don’t quite make up 1 per cent of Australia’s population. A mere pimple of sorts that often attempts to blemish the skin of Australian agriculture.

Prior to Santa’s visit, the vegan group Animals Australia were jumping up and down about the traditional ham we serve at Christmas. Their half-baked campaign, Pardon a Pig reportedly pardoned 45,829 pigs this Christmas. With no asterisk next to the number, it’s a bold claim to make just days after the 25th to advertise. Vague claims are also served up at Christmas it seems.

If Pardon a Pig sounds familiar, you may remember PETA pushing Pardon a Turkey for Thanksgiving in the US, and where PETA goes, Animals Australia apparently must follow.

PETA’s slogan “If you wouldn’t eat your dog, why eat a turkey? Go Vegan” sat next to a picture of a turkey with a dog’s head. It was an image really only amusing to children, but that was the point. This ad was hosted by billboards around schools across North America.

"Children have a natural compassion for animals," said project manager Alicia Woempner. What a thing to capitalise on, is in full swing.

Companies targeting children is something we’re all too familiar with in western society. McDonalds mastered it in the ‘80s and ‘90s with Ronald McDonald, Grimace, Birdie and the Hamburglar.

On a different level and with the positive intention of encouraging children to start saving and understand the value of money, banks also use targeted campaigns and kid-friendly characters in promotions.

So it’s perhaps no surprise that Animals Australia developed its Unleashed website aimed at young people.

This carrot (not cheese of course) is dangled in the hope of not just stopping younger generations from eating meat, eggs, dairy and wearing leather but laying the foundations for activism. When I say activism, I’m not on some anti-vegan hate-train. They say it themselves - “Join the Activist challenge”, “Take action” and “Become a Super-Activist”. You can even sign up and receive an “Activist pack”, complete with leaflets, techniques and a list of tasks or “to do list” for setting up your own stall, street campaign or online attack.

The website is packaged as well as any other “youth” site you’ll find. It has a list of celebrities that “lead the movement” and you can order free stickers with cute eye-catching cartoons of animals with slogans like “kicking ass for animals” (I presume they’re not talking about donkeys), “I’m NOT shoes – give leather the boot” and “Why love one and eat another”.

Unleashed is no doubt a valued tool for vegan adults with children. It reassures kids, at an age when they’re searching for identity, that being vegan is cool and there’s a strong support network of like-minded people.

Most of the kids that log onto to Unleashed are encouraged to endlessly judge and harass others with their self-righteous fluff about the evils of animal products.

Of course, not all vegans are flag-waving activists with a love for megaphones. Some are in fact hushed herbivores that just get on with it.

But it’s alarming when a website like Unleashed sets out to condition the malleable and innocent minds of children. These juveniles will go onto to rattle their cans for donations, live and breathe the cause and resent anyone who doesn’t agree.

Thankfully this pimple of sorts is half the size they think it is on Australian agriculture, and it’s not just about their antics affecting the incomes, livelihoods and families in agriculture, but the questioning of our right to farm at all.

Town or country, we must continue to be vigilant about what “messages” our children absorb, as the reconnaissance these groups are on seems to know no moral bounds.

Sam Trethewey

Sam Trethewey

grew up farming down south and now commentates on agriculture across Australia
Date: Newest first | Oldest first


Rohan Williams
1/01/2014 12:59:25 PM

Barker. That is quite simply wrong. You do not understand the industry, its practices, and its safeguards against low animal welfare standards. Do some research and find the refreshing truth.
1/01/2014 5:09:55 PM

It is certainly unsurprising that Animal Australia are using the oldest trick in the book to gain followers and supporters; pray on the young and the vulnerable. Every cult in existence has done it, why not an animal rights group posing as animal welfare experts?
2/01/2014 1:54:24 PM

Have any of you live exporters, farmers or graziers ever opposed the sadistic cruelty inflicted on live animals in these importing countries? None of you appear to show disgust at the brutal handling and slaughter methods used by these people. Seems low animal welfare standards is of no concern when money is more important. Ban live export send them chilled meat or nothing and show a bit of compassion for these animals.
2/01/2014 4:12:33 PM

Wonder why Industry is so concerned by the 1 % Vegans.? ...
Cattle Advocate
3/01/2014 5:16:35 AM

PETA's 'Drink beer not milk' was aimed at US college kids and the Mothers Against Drunk Drivers who had lost loved ones were outraged, DD kill over 10,000 and injure 350,000 pa but PETA got its name in the paper.PETA's pizza campaign said 'Meat can cause impotence'. Super Bowl Sunday is the 2nd biggest food day after Thanksgiving and rates 47 on TV, some Churches host SBS parties and have services at 1/2 time. The 3-11year old kids favorite food is pizza and favorite topping is pepperoni the US eats about 4B pizzas pa thats over 112,000tn of pepperoni. the US eats 1.23B ckicken wings on SBS.
Cattle Advocate
3/01/2014 5:44:34 AM

PETAs Super Bowl Ad ' Veggie Love' didnt mention sending cattle stunning boxes to poor 3rd world villages A 30 sec SB Ad costs $3.5M or 170 stunning boxes.The vegan cause hands out vegan recipies at schools aimed at Christians, by 'Honoring God's creation' dont eat meat and chase graphic abattoir film because with the media 'If it bleeds it leads' but no metion of a S Dakota 1.5m snow blizzard that killed over 20,000 cattle,horses sheep and goats.$3m has been donated worldwide to help rebuild the $1B damage by people who care. Is vegan's latest recruiting attempt by bullies a sign of the times?
Jen from the Bush
3/01/2014 6:49:28 AM

Barker, get some brains. MLA, using producers' money, has been spending millions on overseas welfare for years. Sure, they didn't cover every place. There was no listing of them to find. They found 860 and worked with them but the ones aired were unknown nightshift operators using the boxes provided for the day business but not trained like the day business workers. That is of course, if the videos were real and not paid for by AA. 12 nighshift operators out out of 860 business sites pretty good record, I reckon. Au doesn't have a good record on animal cruelty either - look at the rabbit kill.
Jen from the Bush
3/01/2014 7:07:34 AM

Sceptic you ask what they are trying to achieve. Simple If LE is banned most of the Nth Au Beef industry disappears. It has been posting loses for at least 10 of last 11 years. Only LE looks like making it viable. What would remain will then kill the Au market as meatworks will only offer what they have to and they will have plenty of choice. You as a farmer must know the importance of another market - especially an outside one not doing deals with their mates to organize the prices. Suggest you go overseas and see for yourself so you actually know what you are talking about.
4/01/2014 5:00:15 PM

I thought it was only a rumour when I first heard that leaving meat out of the diet causes some brain shrinkage,but now I'm thinking it could be true.
lack of decency
13/01/2014 11:30:10 AM

And the livestock industry have attempted to target children in schools for years by insisting their industry be a part of the school ciriculum. All the scaremongering about the fact children may be taught positive qualities like compassion, respect, care, mercy, love and protection serve to demonstrate you lot lack human decency.
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Get MuddyTo think clearly in farming and about farming, you need to get muddy - commit, roll up your sleeves and get involved. SAM TRETHEWEY gets stuck into some of the issues facing those on the land.


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