Winning rural hearts and minds

Looming supply-demand imbalance presents Australia with unprecedented export earnings opportunities

A LITTLE over a year ago a newly re-elected Prime Minister asked me what position I would like to hold in his Cabinet.

I had a senior role in mind – it’s called agriculture, fisheries and forestry.

Now let’s be honest – not every politician asked by a PM what he or she would like to do in the name of the country would nominate agriculture in the first instance.

So let me tell you both why I did - and why more should.

First point - as the world moves inevitably towards 9 billion plus people, food security will climb to the top of the international public policy conversation. This matters to Australia.

As an exporter of far more food than we consume we do not, and should never face a food security problem.

How well the global community handles the looming supply-demand challenge will have profound implications and consequences for us as a nation and Australia’s agriculture minister will, or should have, a critical role to play in ensuring we have a seat at the head decision making table.

Second point - that same looming supply-demand imbalance presents Australia with unprecedented export earnings opportunities.

Food bowl, food boom, dining boom - call it what you like - the emerging middle classes of Asia have the potential to underpin our future economic prosperity, but only if we are smart.

I don’t believe we’ve been quite smart enough – at least not yet.

And while I believe our success or otherwise will be primarily determined by the private sector and its industry leaders – who already have significant runs on the board - I do believe there are important roles for government and therefore, a rewarding role for the nation’s Agriculture Minister. I want to be part of this.

I cite eight areas in particular where I believe effective government action will be critical: laying out a strategic vision and plan; tackling the tough natural resource allocation questions; securing the right market access outcomes; establishing the best methods for leveraging public infrastructure funding; establishing and maintaining a regulatory regime which addresses real market failure issues without unnecessarily burdening business with red tape and which is welcoming of investment, including foreign investment; protecting Australia’s safe, clean green image as a provider of food; maximising our research and development effort – allowing us to do more with less while delivering niche products and high returns; and, building human capital through world’s-best-practice education.

Each and every one of these points present great challenges for government and so far it hasn’t done enough – not the current government, not past governments.

Doing better will require greater levels of enthusiasm across every part of government.

And it will take an enthusiastic minister to enthuse the rest.

I was enthusiastic about taking on those challenges when Kevin Rudd asked me that crucial question a year ago and I’ve lost none of that enthusiasm.

And I’m happy to say I believe Barnaby Joyce shares my enthusiasm – he’s just not as good at the job as me! That takes me to my third point – and it’s a more political point than the previous two.

Barnaby and I have both said publicly on a number of occasions that - as best we can - we want to bring a bipartisan approach to agriculture. We mean it.

Sure, there will be times when I have an appropriate crack at him – I’d be letting you down if I didn’t.

But on the whole we don’t want agriculture to be subject to the whims of the three-year political cycle. It’s too important.

So if Barnaby’s agriculture and northern Australia white papers effectively lay the groundwork for what we are trying to achieve then I’ll welcome them.

But there is a broader political point.

When I sought the opportunity to serve in the agriculture portfolio I did so partly because I wanted to make Labor as competitive as it can be in this space.

That of course is a good thing for the Labor Party’s electoral prospects but it is also – more importantly – a good thing for agriculture and the communities it supports economically and socially.

Too often I’ve seen rural electorates become stuck between a Coalition which has taken them for granted and a Labor Party which has just found them too hard.

That narrative must end and one of my key main missions in life is to be the person who ends it.

But importantly, I believe that the most effective way to win the hearts and minds in rural and regional Australia is to develop and stick to good policy.

Shadow Agriculture Minister Joel Fitzgibbon presented this speech to about 100 industry stakeholders at the National Farmers' Federation Blueprint follow-up forum in Canberra last week.

Joel Fitzgibbon

Joel Fitzgibbon

is Shadow Minister for Agriculture, Fisheries & Forestry & Rural Affairs and the MP for Hunter
Date: Newest first | Oldest first


The Serf
25/08/2014 5:24:18 AM

Joel, in light of your words in this article will you give an assurance that the Labor Party will support Senator David Leyonhjelm's Dissallowence motion in the Senate regarding Compulsory Levies, and implement a Policy that guarantees Democracy and consultation with Levi Payers through a Plebiscite for the continuation, increase, decrease, or abolishment of Agricultural Levies?
25/08/2014 6:25:35 AM

'When I sought the opportunity to serve in the agriculture portfolio I did so partly because I wanted to make Labor as competitive as it can be in this space' ... And yet you destroyed the Labor brand in Northern Australia for two generations. Just to appease a few shrill activist in Melbourne.
angry australian
25/08/2014 10:33:13 AM

"I cite eight areas in particular.....", now there's the problem! The role of government should be to macro not micro manage,just set the policy and let industry work it out. With all good intent you may not want to increase red tape but we have to deal with DAFF Joel not you. Look at tagging and audit trails an expensive nightmare and does the consumer pay? NO! Look at levies does the consumer pay? Primary producers are asked to do more and more for smaller, and sometimes negative, returns. Perhaps you should address that before starting on something new.
John Hine
25/08/2014 2:27:23 PM

Interesting article, but both sides of politics need to recognise that current agriculture policy has totally failed, with low levels of investment by Australians but high investment from overseas, no off-shore investment, low value adding, limited overseas consulting sales etc. We need a dramatic re-think. Tweaking a broken system wont be enough.
26/08/2014 1:37:12 PM

We're not listening joel. Our memories are'nt that short.
Out of the shadowShadow Agriculture Minister Joel Fitzgibbon aims to put ag policy under the microscope. Based in the NSW Hunter Valley, Joel also has a unique perspective on the tensions between primary production and mining development.


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