Welcome to The Iceberg Letters. Clever name, eh?
My name is Ashley Walmsley and it is a privilege to pen a new online column for Fairfax Media’s Farmonline website.
Some might even call it a blog.
The aim of this column is to lighten the mood somewhat within the often heavy issues being churned through in the agricultural media.
Hopefully the column will bring you a smile, perhaps a raised eyebrow or furrowed brow, or - dare I suggest it - a spot of laughter from time to time.
Most columns/blogs contain the well-composed thoughts of someone who does a lot of deep thinking.
This little spiel on the other hand, each week will be in the form of a letter. The deep thinking will be more like shallow musings.
It might be addressed to a particular person, a group, a corporation, a political party, a television show, an animal, a plant, a planet - just about anything could be the recipient.
It’ll be interesting to see if anyone actually responds. (I’m not expecting much feedback from plants or animals though.)
And finally, why the Iceberg Letters?
Firstly, it’s not about giving the cold shoulder to the world or sending icicles in every direction- that’s called talkback radio.
You see, there is always more to an iceberg than it seems.
The majority of an iceberg sits below the surface, unseen, unconsidered, untouched.
It may just take a special letter to look below and see what else lurks below the tip of a certain topic or subject.
That all sounds very noble, but it may just boil down to making something bigger out of something that appeared not so big of a deal.
This won't be a gossip column - but it’s worth considering what they say about loose lips, and the fact they have the same effect on ships as icebergs generally do.
So this is the end of the first Iceberg Letter - no-one should be offended yet, so we’re off to a good start.
And away we go. NEXT WEEK: Dear baby photographers up the main walkway of the local shopping centre...