THE State Government has announced a $6 million project to support WA agrifood businesses to pursue growing markets in Asia.
Agriculture and Food Minister Ken Baston said the Asian Market Success project would provide market and trade intelligence along with supply chain support to agrifood businesses seeking export opportunities.
"Asian Market Success takes a new approach to realising export opportunities by aligning WA agrifood businesses with targeted markets to become preferred suppliers of premium quality food," Mr Baston said.
"This will provide exporters with the confidence to invest in Asian markets, together with support to adopt new business models to enable their businesses to grow, diversify and achieve their ambitions."
The project will fund agrifood trade officers in key markets and provide $3m worth of grants to help agrifood businesses to capture market opportunities.
"The grants will help agrifood businesses to work with partners from key markets to develop new and existing export channels through improved supply chains, new business models, trade and market development and business improvements," Mr Baston said.
More than 80 per cent of WA agricultural products are exported from WA.
The project will complement the State Government's $300m Seizing the Opportunity Agriculture initiative, funded through the Royalties for Regions program.
Regional Development Minister Terry Redman said the strategic Royalties for Regions investment would create an expanded and sustainable agriculture and food sector in regional WA.
"Asian Market Success will provide a platform for our export market to remain internationally competitive," Mr Redman said.
"This will contribute to a strengthened regional economy and I look forward to seeing the considerable flow-on benefits in our communities."