THE South Australian Farmers Federation (SAFF) is planning a television campaign to get National Competition Policy (NCP) exemptions for Australian exporters.
The campaign hopes to free industries such as the grain sector from NCP penalties, which are designed to encourage more competitive practices.
SAFF president John Lush told ABC radio the campaign, expected to cost hundreds of thousands of dollars, already has the support of 25 companies nationally.
"This has got to be a very large campaign with a very large impact," he said.
"We'll be pulling together major funding to do a major TV program which will highlight the importance of what we're doing and what the market power has delivered by having the marketing arrangements we have.
"It will highlight the fact that these arrangements have never been successfully valued by people that have had a look because they don't understand them."