THE Beef Shop proprietor and beef producer Kevin Armstrong has decided to move out of the retail sector.
Mr Armstrong, who has been involved in the beef industry for 40 years, moved his family from the country to the city seven years ago and started up his own butcher shop in Maddington.
But due to a busy schedule and health reasons Mr Armstrong has decided it's time to hang up his apron.
"I am now 53 and it's time to slow down," Mr Armstrong said.
"I buy for Harvey Beef for the feedlots, I'm at Muchea on Monday, Boyanup on Tuesday and Mt Barker on Thursday buying cattle. We trade 8000 cattle a year, run quarantine facilities and the butcher shop."
Mr Armstrong was inspired to buy a butcher shop in 2007, saying at the time that if he wanted to keep going in the beef industry, he needed to have his own butcher shop.
Mr Armstrong said he invested a lot into the business to make it the success it is today.
The Armstrong family also developed their own beef brand, the Willowbank Angus label, which evolved from 40 years of breeding Angus cattle just south of Harvey.
"We have put a lot of money into the business," he said.
"Whatever I do, I want to make it successful and we have pumped the money into it.
"We bought the latest equipment.
"There wouldn't be too many butcher shops that have done what we've done, in that amount of time.
"If you had to build it again tomorrow it would cost you at least $1.8 million.
"We have priced it right to sell it, and built a good business around it."
Mr Armstrong may be selling his retail shop, but will still continue his work within the beef industry.
See this week's property section in Farm Weekly for more information about The Beef Shop.