WA Agriculture Minister Kim Chance joined former AFL footballer and outspoken media personality Sam Kekovich on the front steps of Parliament House in Perth on Tuesday to promote the production and consumption of lamb to a national audience.
Mr Chance said the clever promotion, which forms part of Meat and Livestock Australia’s national campaign for lamb, would help drive sales of WA’s produce.
The tongue-in-cheek campaign uses Mr Kekovich as mock statesman to head calls for the abolishment of Australia Day, replacing it with an Australia Week.
The thrust behind the extended celebration of national spirit and patriotism is to generate more time for proud locals to share in typical Aussie activities such as eating lamb chops cooked on a BBQ under a blazing sun.
Mr Kekovich was known as ‘Slamming Sam’ during his playing days as a hard-nosed defender in 125 games with North Melbourne and four with Collingwood during football’s more rough and rugged era of the late 1960s and mid-1970s.
Using his natural ocker edge to ignite the promotion, Mr Kekovich slammed un-Australian activities, saying it was spreading through the land “like horse flu through a Japanese jockey club”.
He warned the healthy media contingent at Parliament that Australians needed a six-day extension to their national holiday to help guard against the spreading dangers of un-Australian activities.
Mr Chance joined Perth Lord Mayor Lisa Scaffidi in signing Mr Kekovich’s petition.