FED up with attacks on their livelihood, producers, processors and others involved in the WA meat industry are in the early stages of forming a coalition against animal rights activists and regulations.
Narrogin beef producer Janet Thompson spoke out against the RSPCA last week and said producers must stand strong against such organisations who work full time against agricultural industries.
"I commend the live export industry for their quick response and pro-active advertising," Ms Thompson said.
"Did that message get to the urbanites?
"I certainly hope so, but I'm not sitting around waiting for someone else to do that."
The Coalition Against Animal Rights Activists and Regulations is in its formative stages, but Ms Thompson said she had received a lot of interest.
"The thing is, producers are so busy producing that they don't have time to put their positive stories out there," she said.
"All these horrible stories come out but we don't have time to respond."
Ms Thompson said an example was the latest edition of Time Magazine, which had a damning story on agriculture, in particular on meat production.
She said it was difficult for producers to counter that sort of negative publicity, but it was important to get on the front foot.
"What I mean by getting on the front foot is actually getting into schools, getting out there and educating people and letting them see what we do," Ms Thompson said.
"As society becomes more urbanised we see an increased disconnection with how our food is produced and where it comes from.
"Agriculture ends up looking like the bad guy."
Read the full story in this week's Farm Weekly.