Elders has a virtual look into future

19 May, 2018 04:00 AM
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Elders livestock data maintenance officer Maddy Scott, Adelaide, South Australia, demonstrated the use of Elders new VR360 virtual reality platform, part of its new digital services initiative, which was launched at Beef Australia 2018 for Gascoyne-Pilbara territory sales manager Josh Abbott (left), managing director and chief executive officer Mark Allison, key and corporate account manager Simon
Elders livestock data maintenance officer Maddy Scott, Adelaide, South Australia, demonstrated the use of Elders new VR360 virtual reality platform, part of its new digital services initiative, which was launched at Beef Australia 2018 for Gascoyne-Pilbara territory sales manager Josh Abbott (left), managing director and chief executive officer Mark Allison, key and corporate account manager Simon

VIRTUAL Reality (VR 360) technology is well-known throughout many industries and it’s about to receive a boost in agriculture, with Elders rolling the technology out nationally and providing a new dimension to marketing livestock, clearing sales and real estate.

The VR 360 technology enables potential purchasers to immerse themselves in a virtual reality experience and view products from all angles.

It can be viewed through a headset, a mobile phone, tablet or desktop computer.

Proving its popularity, the technology has already assisted in marketing bull sales and clearing sales, including Ascot’s Charolais Bull and Heifer Sale in Queensland.

The VR 360 videos received more than 11,000 views in the lead up to the sale.

Elders national livestock manager Chris Howie said by using the technology the company was investing in the industry’s future.

“We’re connecting buyers and sellers without them having to leave their own properties,” Mr Howie said.

“With a 360 view they can inspect the aspects most important to them, even when they’re thousands of miles away.

“The technology gives buyers more confidence and control, and gives sellers access to a larger pool of buyers.

“It enables the buyer to view what they want to see, not what the agent or vendor thinks looks right.”

Elders Rural real estate manager South Australia/Northern Territory Phil Keen has also trialled the technology with real estate listings.

“It provides a whole new dimension of property marketing and brings the country to life,” Mr Keen said.

“We can drive through paddocks with the camera on the back of the ute and buyers get a real sense of being on the property without the travel.

“They can explore all corners of the property from the comfort of their own home.

“We’re excited by the possibilities Elders’ VR 360 brings to real estate marketing.”

Elders showcased the technology at Beef Australia 2018 at Rockhampton, Queensland, recently.

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READER COMMENTS

Riberto Mark
31/05/2018 5:28:55 PM, on Farm Weekly

The future is really based on the augmented reality, virtual reality and artificial intelligence. Nowadays every field is having these technologies as their prominent part of the work. ( https://quickbooksupports.co/ ) Quickbooks support also do not deny that these technologies are taking over the world by their extreme techniques.

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