VIRTUAL Reality (VR 360) technology is well-known throughout many industries and it’s about to receive a boost in agriculture, with Elders rolling the technology out nationally and providing a new dimension to marketing livestock, clearing sales and real estate.
The VR 360 technology enables potential purchasers to immerse themselves in a virtual reality experience and view products from all angles.
It can be viewed through a headset, a mobile phone, tablet or desktop computer.
Proving its popularity, the technology has already assisted in marketing bull sales and clearing sales, including Ascot’s Charolais Bull and Heifer Sale in Queensland.
The VR 360 videos received more than 11,000 views in the lead up to the sale.
Elders national livestock manager Chris Howie said by using the technology the company was investing in the industry’s future.
“We’re connecting buyers and sellers without them having to leave their own properties,” Mr Howie said.
“With a 360 view they can inspect the aspects most important to them, even when they’re thousands of miles away.
“The technology gives buyers more confidence and control, and gives sellers access to a larger pool of buyers.
“It enables the buyer to view what they want to see, not what the agent or vendor thinks looks right.”
Elders Rural real estate manager South Australia/Northern Territory Phil Keen has also trialled the technology with real estate listings.
“It provides a whole new dimension of property marketing and brings the country to life,” Mr Keen said.
“We can drive through paddocks with the camera on the back of the ute and buyers get a real sense of being on the property without the travel.
“They can explore all corners of the property from the comfort of their own home.
“We’re excited by the possibilities Elders’ VR 360 brings to real estate marketing.”
Elders showcased the technology at Beef Australia 2018 at Rockhampton, Queensland, recently.
