NEW Harvey Beef owner Andrew Forrest has inspected the abattoir for the first time since his Minderoo Group bought it two weeks ago.
Mr Forrest and his wife Nicola met with Harvey Beef staff yesterday, where they inspected the plant and then shared a barbecue with all employees.
And it was clear during the visit that Mr Forrest's surprise purchase of WA's biggest beef abattoir earlier this month has put a smile on the faces of many Harvey Beef staff.
More than 300 people from Harvey Beef met with Mr Forrest over lunch and were able to chat with him personally.
“We need to promote Australia and promote Harvey Beef.”
Mr Forrest spoke to what he called the "Harvey family" and said he wanted to visit because he liked to integrate with people first hand.
"I am here to see the team and the facilities," he said.
"I believe communication is everything and I want to support and grow the (WA beef) industry."
Mr Forrest also said he wanted to work with the team at Harvey Beef and WA producers to fill the Asian food bowl.
"You see all different (beef) products in China, from Brazil and other countries, but not Australia," he said.
"We need to promote Australia and promote Harvey Beef."
Mr Forrest said he believed in the future of the industry and as a country Australia needed to get beef into overseas markets and make the Australian name was well known.
"My heart is in it, and we need to grow, and grow together," he said.
See next week's Farm Weekly for more on Mr Forrest's visit to Harvey Beef and his plans to take WA beef global.