Helping businesses reach potential

16 May, 2018 04:00 AM
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Illegal Tender Rum Company tour manager Hayley Wells (left), Department of Primary Industries and Regional Development Food Industry Innovation project manager Kim Antonio, Burch Family Wines chief executive officer Anthony Wilkes, Illegal Tender Rum Company director Codie Palmer and Food Industry Innovation Premium Food Centre manager Jon Berry, at the Expert for a Day launch at Amelia Park Resta
Illegal Tender Rum Company tour manager Hayley Wells (left), Department of Primary Industries and Regional Development Food Industry Innovation project manager Kim Antonio, Burch Family Wines chief executive officer Anthony Wilkes, Illegal Tender Rum Company director Codie Palmer and Food Industry Innovation Premium Food Centre manager Jon Berry, at the Expert for a Day launch at Amelia Park Resta

THE Department of Primary Industries and Regional Development (DPIRD) has announced a new program to help premium food and beverage producers reach their full potential.

The ‘Expert for a Day’ program is designed to give eligible businesses a kickstart to overcome barriers to growth and realise new market opportunities.

DPIRD food industry innovation manager Kim Antonio said it was part of a suite of programs being offered by the department to support the development of WA premium food and beverage businesses.

“The program builds on the ‘business gap assessments’ or ‘opportunities for improvement’ identified in the Premium Agrifood Market Opportunity report,” Mr Antonio said.

“We want to continue supporting our food and beverage businesses across the State in breaking new ground and delivering outstanding product to customers locally and abroad.

“By providing support for initial engagement with expert service providers, the project aims to inspire ongoing use of skilled advisers and enhance the capability of WA premium agrifood businesses.”

Eligible businesses will have access to a range of industry experts whose skill sets address identified gaps including: branding, labelling and marketing advice; e-commerce expertise; in-market intelligence; logistics; sales capacity; pricing strategies; market and competitor analysis; fast-moving consumer goods; food technologists; and access to specialist knowledge in exporting premium food and beverages.

Businesses can register their interest at agric.wa.gov.au/ foodindustryinnovationeoi

FarmWeekly

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