Horticulture puts it stamp on Aust Post

29 May, 2011 03:00 AM
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Australia’s farmed native plant industries are represented in plant form.
Australia’s farmed native plant industries are represented in plant form.

LETTERS, envelopes and postcards have had a decidedly horticultural feel to them this year.

Australia Post has released its latest set of stamps featuring Australian native plant industries.

Eucalyptus oil, honey, macadamia nuts and tea tree oil each have their own stamp, making up the Farming Australia – Native Plants series.

Australia Post philatelic manager, Michael Zsolt said the importance of the Australian native plant industries featured could be underestimated.

“All four commercially cultivated industries have significant export markets,” he said.

“We trust this stamp issue will be popular with the public with these industries reminding us of their significant contribution to the Australian economy.”

The Farming Australia – Native Plants stamp issue comprises four 60 cent stamps as well as a special Australian Eucalyptus scented sheetlet pack.

This special pack contains 10 stamps infused with the clean, fresh smell of Australian eucalyptus oil. Gently rubbing the stamps will release the oil’s fragrance.

This series comes on the back of the Australian floral festivals series launched in March, which saw five stamps featuring colourful photographic depictions of popular flower species - the gerbera, jacaranda, Australian everlasting, violet and tulip.

"Australia's floral festivals are engaging events for gardening enthusiasts and local communities, and they have also become major tourist attractions. The number of floral festivals held throughout the country attests to Australians' love of flowers and gardening in general," Mr Zsolt said.

The flowers featured in the stamp issue each represent a better known floral festival. The festivals represented include Canberra’s Floriade (tulip), the Grafton Jacaranda Festival, the Toowoomba Carnival of Flowers (violet), the Melbourne International Flower and Garden Show (gerbera), and Perth's Kings Park Festival (Australian everlasting).

Adam Crapp of the Australia Post Design Studio designed the floral festivals stamps.

The Farming Australia – Native Plants stamps were designed by Melbourne-based designer, Wayne Rankin.

Included among Wayne’s other stamp designs are Rainforests (2003), Rainforest Butterflies (2004) and Micro Monsters (2009) stamp issues.

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