FORMER managing director of Trimble Navigation for
the Asia Pacific region Robert Lorimer has been appointed as chief executive officer of the BEELINE group of companies.
He commences with BEELINE on January 7, 2002.
"We are very pleased to have someone of Rob's calibre lead the BEELINE
team", said BEELINE chairman Geoff Miller.
"Having clearly established ourselves as a market leader in auto-guidance for farm equipment, we are now poised to launch the next phase of the Company's development plan".
The company will focus on marketing to tractor manufacturers and
developing multi-channel distribution arrangements. Servicing and expanding the group's existing customer base in California and Australia will remain a priority.