PARDOO Beef Corporation, run by Bruce Cheung and investments general manager Eric Golang, has teamed up with new chief executive officer Brett Blanchett, previously of Liveringa Pastoral Company, to build one of the largest irrigation programs in the Pilbara.
Mr Cheung, who is investing millions into Pardoo station, purchased the Pilbara station, north of Port Hedland, in 2015.
It included about 5800 head of cattle and had grand plans for expansion and tourism developments.
Mr Cheung has since focused on the agricultural side of the business, involving an irrigation project for stock fodder and a new cattle conditioning complex.
The company operates six irrigation pivots, but has plans to add a further six in the next 12 months.
Mr Blanchett said Pardoo will become heavily reliant on its irrigation pivost.
"The plan is to add another six pivots a year for the next four years," Mr Blanchett said.
"That will bring us up to 30 pivots."
Mr Cheung said he hopes the station would carry 60 irrigation pivots to support its Wagyu herd, but said they will be closely monitoring as they go.
Pardoo has been implementing large-scale developments and is focused on improving the meat quality of its herd.
Earlier this year Pardoo tested the market by purchasing South West cattle, including Wagyu and Red Angus bulls, store cattle and breeders to develop a Wagyu herd.
The Nationals WA leader Brendon Grylls said the State Government would try to keep up with Mr Cheung's plans.
"The challenge is, can we and government policy makers and regulators keep up with an entrepreneur like Bruce, who is demanding we push the boundaries of what we have always done?" Mr Grylls asked.
"What we have done is not exclusively Pilbara beef, what we have always done is grow cattle on the Rangelands and exported them, and Bruce's vision (to export chilled box beef) is vast and exciting.
"From the premier down, we will try to keep up with Bruce's vision, (because) one day we could be exporting chilled premium quality Wagyu, grown in the Pilbara Rangelands, to high-end restaurants throughout the world - that's exciting.
"There is a long way to go from now to then, but if you don't have the dream and the vision, you won't get there."
Mr Grylls said the station had already been transformed.
Mr Cheung said the Chinese market was chasing WA's and the Pilbara's unique offerings.
"Consumers in Asia, especially in China, realise what a unique place we have," Mr Cheung said.
"They really want it.
"We just need to expose it to them and we will have a good chance of capturing their hearts.
"We will try to bring the best Pilbara products to the Asian market."
Mr Cheung said is was important to have tastings, events and demonstrations so consumers could taste the best WA produce and he hoped to bring more WA produce into Asia for more consumers to taste.
Mr Cheung put Pilbara produce on the plates of more than 100 guests on Monday night.
As part of the Pilbara Regional Council's "East meets West" forum in Shenzhen, Guangdong Province, the WA Food Experience was launched by the Pardoo Beef Corporation as an initiative to promote WA food and beverages.
The Pilbara Plate in Perth on Monday formed part of WA's Food Experience series of events, reconnected the chefs who came to Shenzhen, and gave guests the chance to taste the Pilbara's produce.
Two of China's top chefs, Hongsheng Chen and Guohui Tan, alongside WA food ambassador Don Hancey and some of WA's top chefs, cooked up a variety of award-winning dishes using WA's best products.
Mr Cheung said although his company's beef was on the menu, the event was about showcasing the best the Pilbara had to offer.
"When people think of the Pilbara they normally think of mining," he said.
"They don't realise the Pilbara has a lot to offer in terms of agricultural produce.
"When I came to the Pilbara I noticed the beauty it had to offer - it is up to us, we have to devote our effort to further enhance and develop the area to make it world famous."
Guests sampled Pardoo's Wagyu beef, gold band snapper and saddle tail snapper landed at Port Samson by Westmore Seafoods, Southern Trading Company's seafood and Trandos Farms vegetables.