THE RAC is enlisting Wheatbelt communities in the next stage of its Elephant in the Wheatbelt road safety campaign.
The next phase of the $3 million, five year campaign - #ItsmyElephant - started this week and the elephant will travel across WA in the coming months.
RAC executive general manager Pat Walker said the campaign was moving to the next phase by encouraging communities to share, support and implement their own road safety initiatives.
"We believe that every person in every community can help to improve road safety in the Wheatbelt," Mr Walker said.
"Over the coming months, we will be asking Wheatbelt residents to make the elephant their own and think about what they can do in their local area."
Last year, in an effort to raise awareness about the Wheatbelt's fatality rate being consistently and significantly higher than the rest of WA, RAC unveiled the life-sized African elephant sculpture made out of crashed cars as a symbol of the silence on road safety.
It spent the year travelling around the region with the aim of breaking the silence about the devastating impact of road trauma and busting the myths to replace them with facts about road safety.
In 2015, the Wheatbelt road fatality rate was six times the Perth metropolitan rate.
Follow the adventures of the elephant on the RAC's Facebook page www.facebook.com/elephantinthewheatbelt.
