Rural wrap-up in Farmshed

30 Aug, 2000 03:04 PM

THE Farmshed, a new and independent agricultural Internet venture with the most complete website for rural and regional Australia, will go on-line in September. The venture, established by some of Australasia's leading rural companies such as Wesfarmers Dalgety Limited, Rural Press Limited, Austar United Broadband Pty Ltd and Kiwi Co-Operative Dairies Limited and assisted by McKinsey & Company, aims to make the Internet work faster and harder for country people. "The Farmshed is set to become the Australian farmer's main Internet partner," said national sales manager Paul Jarratt. "The site has been built for farmers with extensive input from farmers," he said. The Farmshed was launched at the Ag-Quip field days at Gunnedah, NSW, with visitors to the site informed with question and answer presentations and live demonstrations. "The Ag-Quip response was sensational with many farmers prepared to make an Internet access investment on the strength of our plans and presentation," Mr Jarratt said. The site will debut with a live and updated information service provided by Rural Press and its stable of rural journalists throughout Australia followed by a buy and sell service later in the year. Mr Jarratt said rural Australians had not received the same benefits as capital city users from the Internet due to problems such as slow line speed and navigating complex sites. "The Farmshed will have the fastest access of any agricultural portal," he said. The Farmshed site and pages are designed for fast downloading and offer users customised relevant information including regional and local weather, industry specific news and commentary and the latest market and futures prices. The weather will include national and state forecasts, synoptic and satellite maps, local weather conditions updated every 30 minutes, reports and forecasts updated twice daily, rainfall reports, temperature, windspeed and direction, dewpoint, evaporation, growing degree days and frost severity. Industry news will be updated twice daily and tailored by segment, for example, grain and locality. Customised market prices and commentary will be updated daily with futures prices on a 10-15 minute delay from exchanges.


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