CHIA from WA's Ord Valley region is now being exported into Europe, with The Chia Co increasing its international export market to 36 countries.
According to The Chia Co managing director John Foss, it's taken three years to gain the necessary approval from the European Commission before they could enter the market but it has been well worth the wait.
The European Commission considers foods and food ingredients that have not been used for human consumption to a significant degree in the EU before May 1997 to be "novel foods".
In 2011, Mr Foss said they received approval for chia to be used in bread and since then had been working on commercial projects with large scale bakeries.
Allied Bakeries launched its Burgen sunflower and chia seed loaf in April.
Mr Foss said it had done extremely well with an increase in sales of 24 per cent since the introduction of chia.
"We're wrapped to have Australian-grown chia from The Chia Co going into the European market," he said.
"Chia is now starting to go from a health food product to really bridging across to the mainstream as the wider population starts to see that adding chia to a daily diet makes a big difference.
"That was always the goal of the company as my vision from when I started it was to grow a crop that could make a positive contribution to the health and well-being of the world."
The Chia Co is the world's largest chia seed producer and is also the only company to manage it from farm to the finished product.
Mr Foss said they had full traceability with the ability to track from shelf back to the paddock a crop was grown in.
He said that was something highly valued by global companies and went a long way to help them gain access to international markets.
"There are certain things that we deliver that allow us to work with global food manufacturers: firstly that we've got the whole supply chain and can guarantee supply," he said.
"Secondly, we don't aggregate or blend our chia, it's segregated by batch.
"We guarantee the quality of our chia, so each batch is extensively tested for nutrition, microbiology, heavy metals, and chemical residues - the full spectrum.
"That is required by the global food companies and gives them confidence that they've not only got consistent nutrition with each batch but also that it's clean and pure.
"As a company, we've got a skilled business development team that work really closely with the food manufacturers' right through from inception of the idea, to formulation of the marketing and packaging plan."
North America is one of the company's biggest markets, for both retail products and as a food ingredient but Asia and the Middle East are also developing as key markets.
Mr Foss said Australia and New Zealand remained important and the company had significant commercial relationships with companies such as Baker's Delight and Nudie Juice.
Although he was unable to disclose the total number of hectares dedicated to growing chia in the Ord Valley, Mr Foss said matching supply and demand remained the company's number one challenge.
"We foresee that we're going to require a lot more chia from the Ord in coming years, simply because of global demand," Mr Foss said.
"We're working really closely with our farmers to continue production and we're also really looking forward to the release of Ord Stage 2."
"We believe that chia is a great fit for the land in Stage 2 and that we'll be able to have it grown on that land in some form."