GIVEN enough dedication and patience, the WA beef industry could develop successfully along the same lines as WA's lamb marketing co-operative.
Outlining the key ingredients that have underpinned the agency's success at last week's WALFA AGM, WA Meat Marketing Co-operative (WAMMCO) chief executive Coll MacRury said it was essential to have committed stakeholders in place, whether it was a co-operative or private investment that was being considered, and to ensure it stayed focussed on a long-term goal.
Mr MacRury said WAMMCO could not move into beef processing because of costs involved in establishing a beef chain, but said it was his personal opinion that there was potential for other beef players to set up a similar structure.
"Loyal shareholders are the key, that's the main reason for our success," Mr MacRury said.
"Our shareholders have committed to putting their stock through WAMMCO when potentially they could have got better prices elsewhere," he said.
"They saw the bigger picture over 12 months and felt it better to follow our structured marketing program than sell at saleyards to cash in during the period of high prices."
Mr MacRury said WAMMCO had made a big investment in the marketplace, and used a high degree of direct selling, instead of going through intermediate traders.
"There's no need for us to get help because we are structured so well," he said.
"We are focussed on extracting full value from lambs.
"We also have good governance and a supportive board, with an open arrangement and constant communication between the board and staff."
Read full story in this week's Farm Weekly.