WA livestock producer, business management adviser and events planner Erin Gorter, Kojonup, will take a seat on the Meat and Livestock Australia (MLA) Board.
Voted onto the board last week at the MLA AGM in Brisbane, Queensland, Ms Gorter was one of three new board directors.
She is no stranger to MLA having worked on many research and development projects over the years.
"I am very passionate about the red meat industry, and I have been for a very long time," Mr Gorter said.
"I am keen to be part of an industry that I think has a fantastic future.
"I am keen to bring young and new people into the industry as well, because I think we have world leading products with our clean green farming practises and I'd like to help build that."
Ms Gorter has previously been involved with MLA from a producer point of view, as well as being a committee member on a State and national level.
"I feel like I've had a lot to do with the organisation right the way through," she said.
"I've also been involved in the supply chain alliance as well, so I think that I bring a decent level of understanding of the processing industry and the consumer angle as well."
Mr Gorter has also spent many years working with grower groups and producers across WA.
She represented WA producers on national bodies extensively in pastures and meat production systems including Q Lamb, Evergraze and Evergreen Farming.
Industry business builder, technology specialist and post farm gate value-add expert Robert Fitzpatrick and global brand marketing expert and strategist Steven Chaur were also voted onto the board.
MLA chair Dr Michele Allan welcomed the new board members, as well as Queensland cattle producer Mick Hewitt, who was elected to the selection committee, acknowledging the importance of levy payer input into the process.
"Voting at the AGM is a very important way for levy payers to have their say in the way MLA is governed, in order to build a prosperous and sustainable future for Australia's beef, sheep and goat producers," Ms Allan said.
"The MLA Board is a skills-based board. Directors have complementary skills in order to make sound decisions for the long-term benefit of the livestock industry. The MLA Board remains committed to adding value to our industry through strategic direction and oversight of MLA."