THE Beef Industry Funding Steering Committee (BIFSC) will be holding five producer forums in WA to provide information and explain the details outlined by the committee for the cattle transaction levy increase proposal.
The BIFSC has made a series of recommendations, including that the cattle transaction levy be raised by $1.50 to $5.00/head to fund promotional programs necessary to safeguard the industry's future.
The committee found that without additional investment, the industry would not be able to maintain its current level of promotion.
The forums will facilitate discussion on live export markets as well as many other proposed markets such as China and the US, which will receive additional funding under the proposed increase.
One of the recommendations made in the BIFSC report is for $1 million to be allocated to developing and undertaking a communication program that counters misinformation about the live export industry and builds greater understanding in the community.
Pastoralist and Graziers Association meat and livestock chairman Tim D'Arcy said it was important producers attended the forums.
He said livestock exports were critical to WA and all sections of the WA industry were keen to promote and defend it.
WAFarmers meat president Mike Norton said the forums would discuss all marketing recommendations of the BIFSC report, with live export one of the areas of interest for WA levy payers.
The forums will be held in Port Hedland on April 30, Dandaragan on May 2, Mt Barker on May 3, Halls Creek on June 8 and Broome on June 9.