CATTLE producers throughout the State are set to benefit with the introduction of Landmark Breeding Services based in Bunbury.
Landmark Breeding Services will offer a full suite of bovine breeding services to dairy and beef cattle producers.
Division manager for livestock Eric Broad said the new business unit will complement the existing suite of services offered to its cattle producers, starting this week.
"We have been very fortunate in securing the services of Leon Giglia, Brad Demarti and Steve Mountford," he said.
"Together they have a wealth of knowledge and experience in the artificial breeding and herd improvement industries and complement the wide range of services we offer to our clients.
"Leon as newly appointed South West Livestock manager has 18 years experience in the artificial breeding and herd improvement industries and before that 13 years as a Wesfarmers livestock employee.
"Brad's 15 years in the artificial breeding industry and specific skills in the areas of semen processing and evaluation will be invaluable to the business.
"Steve has first hand experience as a former dairy producer and this places him in an ideal position to be offering advice and services relevant to dairy cattle breeding, and he is an industry-accredited inseminator."
Newly appointed South West livestock manager Leon Giglia said the services on offer will range from semen and embryo sales, semen collection and evaluation as well as managing and conducting breeding programs.
"With the aid of the Landmark network and expertise of the Breeding Services team, we will be able to identify markets, introduce breeding programs and practices for producers that focus on end results," he said.
"We will be able to offer advice in all aspects of the breeding program, beginning at the simplest semen testing of herd bulls.
"For a very nominal fee, any cattle producer will be able to take the guess work out of their breeding program."
An additional benefit with the resources of Landmark underpinning the Breeding Services will be the promotion and sale of seed stock genetics nationally and internationally.
Mr Giglia can be contacted on 0407 931 036, Mr Demarti on 0407 462 688 and Mr Mountford on 0418 921 753.
p For more information contact Eric Broad on 0429 990 238.