TWO of Riverina's best known wool industry identities, Bill Lamb and Alec Morrison, have been awarded life memberships of the Riverina Stud Merino field days. The pair was commended by Federal MP Tim Fischer for their solid contribution to the Merino industry and the Riverina field days during the years. Mr Lamb, "Willurah", Conargo, is known for topping the Hay sheep sale with his large woolly Merino ewes, which have been a sale feature for many years. Keen to play down the huge recognition, Mr Lamb said he was honoured, yet there were a lot of other people in the industry who deserved it just as much as he. Alec Morrison, a board member of News Limited, was known in the Merino breeding industry as managing director of FS Falkiner and Sons' Wanganella, Boonoke and Poll Boonoke stud operations, at Conargo, which sold to Bell Commodities earlier this year. Mr Morrison said he was honoured to be granted life membership and he commended the Riverina Merino breeders for their contribution and organising of the field days over the years. He said the field days had basically started after a casual conversation in 1970. Mr Morrison also urged breeders to consider the history of the medium wool flocks when making decisions to fine up microns. "For the past 70 to 80 years, medium wool has been more profitable in the Riverina than fine wool," he said. Mr Morrison said the most profitable wools had been those that were 21.5 to 22 micron.