WA gets behind MSA push

30 Sep, 1999 07:21 AM

THE WA beef industry is moving quickly to endorse the joint decision by the Agriculture WA Meat Program and the MLA to launch the national eating quality grading scheme Meat Standards Australia (MSA) in WA in March 2000. While concerns linger in NSW prior to the planned launch this month, WA producers, processors and retailers are moving to support the grading scheme. MSA project manager for Agriculture WA John Lucey said all sectors of the industry from producers, agent, processors and retailers have endorsed the MSA scheme and are keen to be involved in the supply of MSA beef. "All of the major processors, including EG Green & Sons, Roedigar Brothers, Goodchild Meats, Dardanup Butchering Company, Mt Barker Meats and Hillside Meats, are in the process of gaining their accreditation to process MSA cattle," Mr Lucey said. "Retailers are also in the chain with Coles, Foodland and a number of independent butchers wanting to supply MSA beef from March 2000." WA beef producers who wish to supply cattle for the potentially high demand MSA markets need to attend a licensing and training workshop currently being delivered around the state by Agriculture WA meat program staff trained as licensed MSA facilitators. "We already have more than 200 WA beef producers in the process of gaining their MSA licences in WA," Mr Lucey said. "This will increase dramatically with the large number of workshops organised over the next few weeks. These producers will also benefit from the comprehensive feedback available on each MSA graded carcase to help in their on farm management programs."


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