A CAMPAIGN being run by Tip Top and supported by the Grains and Legume Nutrition Council (GLNC) into exposing common dietary myths surrounding grain consumption is gathering steam, according to GLNC managing director Georgie Aley.
“Grains can get quite bad coverage, especially when you see certain diets gaining favour, such as the paleo diets or low carb diets,” Ms Aley said.
“What this campaign is about is just getting the message about grains out there.”
Ms Aley said in spite of the media attention on new diets, the average Australian was still eating grains and legumes on a regular basis.
“Within this campaign, we’re trying to get consumers to eat better options of these foods and promote grains and legumes as part of a balanced diet.”
She said the campaign pointed out the health benefits of grains, such as their high fibre content and good protein levels.
“We’re recommending people look for breads that are wholegrain or higher fibre so they get the maximum health benefits.”
Ms Aley said data showed consumption of key grain products such as bread and pasta had predictably dropped in recent years.
However, drilling deeper into the figures, she said there was some positive news for grains.
“We are seeing a trend towards healthy breakfast cereals and people are eating more flatbreads and wraps.
“These are being eaten as a lighter ‘carb’ option, potentially as a substitute for bread.”
Ms Aley also said rice, as a gluten free option, had also enjoyed growth in consumption.
She said GLNC was not concerned trends such as the ‘paleo’ diet would greatly impact on grain eating patterns on a macro level.
“The issue is very popular in terms of media coverage, but our figures suggest the actual amount of people on this type of diet is quite few.”
In terms of increasing grain consumption, she said the GLNC was working towards getting Australians to eat the recommended daily amount of whole grains.
“Putting it into the context of overall population, 75 per cent of Australians aren’t meeting their whole grain requirements,” she said.