GRAINGROWERS officially launched ProductionWise, the organisation's new flagship decision support tool for farmers, at last week's WAFarmers Centenary Conference in Perth.
GrainGrowers information services business manager Alicia Garden said while farmers couldn't control the weather, ProductionWise would provide the next-best option because it was the only support tool of its kind in the world.
She said ProductionWise allowed growers to map their paddocks, record management practices and monitor crop development using an advanced paddock diary, crop tracker and seasonal climate and yield forecasting tools.
"ProductionWise is the first of its kind in the world and we are very proud, after years of work, to deliver this new tool to Australian growers," Ms Garden said.
"It is a decision-making tool which enhances farm efficiency and profitability, seamlessly integrating a range of information from historical satellite and climatic data to seasonal rain forecasts.
"It analyses data which has been collected every day since January 1955 to provide a range of functions, including forecasting yields for individual paddocks.
"ProductionWise was recognised for its innovation when it was recognised in last year's Australian Innovation Awards.
"I am thrilled to launch a program which will deliver tangible benefits to grain producers and positively impact their bottom line."
GrainGrowers chairman John Eastburn said ProductionWise was a testament to the innovation seen throughout the agricultural industry.
"Agriculture is an exciting, technologically-savvy industry and we need to work together to inform the broader community of the skill and innovation involved in getting food to the table," Mr Eastburn said.
"In fact, agriculture is a leading industry in the uptake and utilisation of technologies in Australia.
"GrainGrowers is passionate about helping Australian growers drive a more sustainable, profitable industry and ProductionWise is a part of that."
ProductionWise has various free components, with additional features available for a cost.
But the big question most growers want answered is whether it actually will help them to strengthen their monthly bank statements or simply provide yet another inaccurate and unsubstantiated weather and yield forecasting system, much like many of the models created and released by numerous grains industry bodies in previous years.
In a recent opinion post on Farmonline, one commentator slammed the new online crop management system and said it was "one of the worst farm management tools (he) had the frustration of trying to use."
p To comment on the introduction of ProductionWise go to www.farmweekly.com More information: www.productionwise.com.au