Macrofertil celebrates successful year

26 Jun, 2015 02:00 AM
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Louis Dreyfus Commodities Australia chief executive officer Robert Green (left), presented the 2014 account manager of the year (total sales) award to Esperance-based Rob Shirras, watched by Macrofertil WA sales manager Chris Puckridge and Macrofertil's Australian general manager Matias Trotta.
Louis Dreyfus Commodities Australia chief executive officer Robert Green (left), presented the 2014 account manager of the year (total sales) award to Esperance-based Rob Shirras, watched by Macrofertil WA sales manager Chris Puckridge and Macrofertil's Australian general manager Matias Trotta.

MACROFERTIL last week celebrated a stellar 18 months in the WA fertiliser market with its second annual conference and inaugural sales awards at the Tradewinds Hotel, Fremantle.

The Louis Dreyfus Commodities-owned entity has seen more than 50 per cent growth in sales in the past year thanks to an emphasis on quality assurance systems, customer service initiatives, new crop protection component MacroProtect and a market-focused pricing policy.

Louis Dreyfus Commodities (LDC) Australia chief executive officer Robert Green said the move into fertiliser, following the acquisition of the Ravensdown business, had been positive for the parent company.

“I’ve been involved in a few acquisitions and this has certainly been a good one,” Mr Green said.

“We have met our initial tonnage targets and I believe we have the foundations and the team in place to grow the business and increase returns in WA and nationally.”

Mr Green said the company was operating in WA, New South Wales, Victoria and South Australia but had visions to expand its fertiliser portfolio beyond these borders.

“Grain is still our key business in Australia and globally and we expect further growth in this sector, particularly in Australia given Asian demand,” he said.

Mr Green acknowledged it was a time of evolution and change in the Australian grain industry with company expansions and the opening up of new port facilities.

LDC is one of the largest merchandisers of grain globally with annual reported net sales of US$64.7 billion in 2014.

This is generated from a diverse portfolio of agricultural-related commodities including grains, oilseeds, sugar, cotton and dairy, to name a few.

In addition, LDC is also active in metals, such as copper, lead and zinc concentrates.

A bit of charity also prevailed on the night when staff were fined varying amounts as determined by “sheriff” Chris Dzoma for misdemeanours and mishaps throughout the year.

A total of $700 was raised and donated to the Eneabba Progress Association (EPA) to put towards providing lighting on the local airstrip.

Macrofertil Eneabba-based agent David Mills accepted the donation on behalf of the EPA and said it was a terrific effort and would be greatly appreciated.

“Our strip is the sole provider for the Royal Flying Doctor Service covering the stretch of Brand Highway from Dongara to Gingin,” Mr Mills said.

“As you know that road unfortunately has many accidents so this benefits many people and many communities well beyond Eneabba.”

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