Emerald WA, in conjunction with WAFarmers, has launched the 2012 season Calingiri Pool, to support growers who produce noodle wheats for the premium Asian markets of Korea and Japan.
The pool’s name comes from the popular Calingiri variety, to signify the ongoing importance of this variety to the sustainability of the noodle wheat market in WA and in growers’ rotations.
The features of the Calingiri pool had been developed in consultation with WAFarmers, in an effort to address challenges people see in marketing noodle wheat.
Emerald, through its direct connection with Sumitomo Corporation, understands the noodle market and the marketing support growers are seeking.
The pool will actually receive all varieties of noodle wheat, in addition to Calingiri, so all growers are encouraged to explore the pool as working together will assist with advancing noodle marketing.
For more information on the WAFarmers Calingiri Pool please contact WAFarmers on (08) 9486 2100.
