A CONTINGENT of WA growers are meeting the end users of their grain in South East Asia this week as a part of a CBH Grower Study Tour.
The group of 16 are visiting CBH investment sites across Vietnam and Indonesia until Saturday.
The growing region has an increasing future in consuming Australian wheat and barley for food, stock feed and brewing as the population becomes increasingly westernised and affluent.
Tours for the group include the Cai Mep Port and Interflour Milling site, the Heineken Brewery, Indofoods and the Elders feedlot in Indonesia.
Cuballing grower Michael Burges said the insight the tour was giving him into where his product ends up was valuable.
"I think it's important to know the end point of your product as it gives you an appreciation of any problems that can arise with manufacturing and demand," he said,
Mr Burges said the growing region of South East Asia had much more potential for uptake in WA wheat than he realised.
"It appears that the demand for wheat flour is in its infancy, which I'm surprised about," he said.
"I thought there would've been more demand, but you can see potential for growth.
"The Interflour relationship is as much about storage and handling as it is about sourcing the market for our product."
p More reports from the tour in coming issues of Farm Weekly.