Helping family farms in market maze

28 Apr, 2015 08:25 AM
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The majority of Australian shoppers want to buy locally made and grown goods

FAMILY farms are set to benefit from a partnership between Family Business Australia and the Australian Made Campaign.

According to a 2013 parliamentary joint committee report, approximately 70 per cent of Australian businesses are family businesses, many of which manufacture and grow the products they sell in Australia.

"More than 95 per cent of Australian broadacre and dairy farms are family operated and at least partly family owned," the report stated.

"This type of farm accounts for 68 per cent of all Australian farms. The indications are that vegetable industry farms and irrigated farms in the Murray-Darling Basin have a similarly high proportion of family-based operations."

Australian Made Campaign chief executive Ian Harrison said that because his organisation shared the same goal as Family Business Australia - helping family businesses achieve success - it made sense for the two organisations to be aligned.

“The more we collaborate to help support Aussie growers and manufacturers, the better their chances of succeeding will be – the Australian Made Campaign is very much a collective effort, so the more businesses involved, the stronger the impact,” he said.

“The Australian Made Campaign looks forward to working with Family Business Australia to help further strengthen the important contribution that family businesses make to the Australian economy and local communities.”

Family Business Australia chief executive Robin Buckham said she was proud to be working with the Australian Made Campaign to help grow stronger and healthier family businesses.

“Our organisations both work with a wide variety of Australian industries, and there are clear synergies we intend to expand on and develop,” Ms Buckham said.

What shoppers want

Based on Roy Morgan research commissioned by the Australian Made Campaign between 2012 and 2014, the majority of Australian shoppers want to buy locally made and grown goods.

The Australian Made Campaign believes consumer desire to support local businesses plays a key role in that.

"Leveraging heritage and country-of-origin branding can provide Australian businesses with powerful competitive advantages, and both organisations provide businesses with marketing tools to help them capitalise on those assets," a spokesperson for the Australian Made Campaign said in a statement.

For farm businesses wanting to access information about the strategic relationship, the National Family Business Australia Conference in August will focus on country-of-origin branding, with key participation from the Australian Made Campaign.

There are also State-based conferences held throughout the year, the next of which will be held in Victoria on May 8.

To find out more visit Australian Made Campaign or Family Business Australia.

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READER COMMENTS

pepper
28/04/2015 10:41:12 AM

The biggest help for any primary producer is that labelling laws clearly state where the produce came from and not be washed out by retailer or processor marketing. i.e. label clearly stating: e.g. oranges from Jones Farm Gayndah packed by Jackson Co, or beef from Bucking Station and processed/packed by JBS. Now that would give consumers a choice and not retailer dictation.

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