PGA launches live ex campaign

20 Jul, 2018 04:00 AM
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LAST week the Pastoralists and Graziers Association of WA (PGA) launched its ‘Support Live Exports’ marketing campaign.

The campaign aimed to highlight the economic and social consequences of banning live sheep exports on producers, regional families, regional communities, rural businesses and WA’s international trading partners.

Included in the campaign is a dedicated website – liveexports.com.au – where farmers, rural businesses and community members could sign on and contribute to support the live sheep export industry.

PGA president Tony Seabrook said the launch of the campaign was the first part of what would be an evolving campaign to include social media, advertising, interviews, industry events and lobbying to dispel the myths about the industry.

He said the first donation to the campaign came from someone that “was not even a sheep producer” and was for $5000.

The PGA is hoping to attract $1 million, with Mr Seabrook saying “anything short of that will not be enough” when there were groups like Animals Australia that have a slush fund of donations of more than $10m to put into advertising campaigns.

“Rural Western Australia can’t afford to sit still on this issue,” Mr Seabrook said.

“Everyone who has an interest in farming needs to get behind this campaign and show their support for this vital industry.

“Live sheep exports underpin the WA sheep meat industry, which is why it is imperative that as an organisation representing primary producers, we have the ability to respond quickly and professionally to the actions of those who want to shut it down.

“We are seeking the support of producers, regional and rural businesses, and the general public to continue our work in promoting the importance of live sheep exports, and to bring balance back into the issue to ‘Fix it – Don’t ban it’.”

Mr Seabrook said a donation of $1 per sheep sold last year was not much to ask producers to contribute.

He said this could be the one and only chance that the industry would have to protect the live sheep trade and he didn’t want people to look back in a few years from now and think that they could’ve done more to support the industry, if it is banned or phased out.

Last week Mr Seabrook and about 18 other sheep producers held a counter rally outside the office of Emanuel Exports in West Perth – where 80 Animals Australia supporters protested the live sheep trade and the possible export of 40,000 sheep by EMS Rural Exports, a sister company to Emanuel Exports.

Footage of the rally appeared on Twitter where supporters of the “ban it” movement ridiculed Mr Seabrook, calling him old and suffering from dementia.

He brushed it off and remains committed to doing what he can for sheep producers and associated industries who rely on the live sheep trade.

Mr Seabrook said he was sick of seeing unopposed rallies and protests where a balanced view was not available.

The licence for EMS Rural Exports was suspended by the Federal Department of Agriculture, casting more uncertainty on the future of the sheep on hold at the Baldivis feedlot.

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READER COMMENTS

Katrina Love
22/07/2018 6:30:19 AM, on Farm Weekly

They'd be better off following Minister MacTiernan's suggestion and putting the money into a plan B. No amount of whitewashing or additional propaganda is going to gain the industry public support - I think Seabrook et al grossly underestimate the level of awareness of and knowledge about the industry that the public now has, thanks to the facts and figures disseminated by organisations such as Stop Live Exports, Animals Australia, RSPCA, Vets Against Live Export and the AVA - the veil of secrecy has been lifted and even some producers have not liked what they've seen. #DeadTradeWalking
Georgia
15/08/2018 11:54:19 AM, on Farm Weekly

No producer liked what they saw. That is what this is all about to producers- FIXING the issue and ensuring this doesn't happen again- the same goal as AA RSPCA and all other organisations working to ban LE. The industry is looking for a plan B, but needs public support so there is time to find a economically viable solution that ensures animal welfare-eg not an instant ban. The public needs to know how high Australian welfare standards are and the fantastic work farmers are doing- and that they do CARE about their animals, and none supported what happened on Awassi.
Diana
22/08/2018 6:05:41 PM, on Farm Weekly

Tony Seabrook you are a disgrace! I have just seen you on ABC - don't you care about tht disgracefu Tony Seabrook you are a disgrace! I would like you to hop on board the ship with the sheep and see how you would handle the conditions! I am a farmers daughter and still own a farming property and my father would have abhorred you and your cruel,greedy friends.P.S. Good idea to sell the sheep locally and we could all afford to eat lamb here!! Look forward to your reply but I would be surprised if I received one!!
Diana
22/08/2018 6:05:42 PM, on Farm Weekly

Tony Seabrook you are a disgrace! I have just seen you on ABC - don't you care about tht disgracefu Tony Seabrook you are a disgrace! I would like you to hop on board the ship with the sheep and see how you would handle the conditions! I am a farmers daughter and still own a farming property and my father would have abhorred you and your cruel,greedy friends.P.S. Good idea to sell the sheep locally and we could all afford to eat lamb here!! Look forward to your reply but I would be surprised if I received one!!
Diana
22/08/2018 6:08:22 PM, on Farm Weekly

I would appreciate you showing my comments or is this for only sympathetic posts for Tony Seabrook!
Anne Leeson
29/08/2018 11:40:38 PM, on Farm Weekly

Tony Seabrook what a corrupt man you are. You are also a complete liar. I also am a farmer's daughter, I and the Australian public rural/metro have become very educated regarding this horrific cruel trade. This is a business model based on animal cruelty it isn't profitable otherwise. The cruel trade advocates trot out the same old arguement if we don't export sheep someone else will, so if we don't subject our sheep to make a BUCK someone else will. NOT ACCEPTABLE. Live sheep export has lost it social licence, it should not be allowed in any civilised society. It defies belief.
Paul
31/08/2018 6:30:18 PM, on Farm Weekly

I agree completely with Anne Leeson. She's spot on. The vast majority of Australians are sicked by the immense cruelty of live export and want it shut down. The farmers involved couldn't give a toss about the welfare of their animals - they just care about money. Disgraceful people in a disgraceful "industry".
Barker
3/09/2018 9:05:25 AM, on Farm Weekly

Australia's live animal trade is nothing but a blood stained industry that suits those who breed and supply the unfortunate live animals for this brutal trade. Live export supporters have nothing to be proud of and the cruelty inflicted on exported sheep or other animals should be illegal. Our animal welfare laws are weak and unable to protect animals against the cruelty and greed of uncaring people. Smarten up Australia and become responsible for the welfare of our animals.

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COMMENTS

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NO ships with live animals should be leaving Australia. This industry is animal abuse and animal
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we are happy to have Aldi in katanning doing business with WAMCO we also wanted and in great
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This is a disgrace but what can you expect from a Liberal Government that insists on making