Fresh Ideas Centre open for business

28 Aug, 2008 02:50 PM
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VegetablesWA industry development officer, David Ellement and Kim Short of Project Directors Australia at the launch of Fresh Ideas Centre, Market City Canning Vale.
VegetablesWA industry development officer, David Ellement and Kim Short of Project Directors Australia at the launch of Fresh Ideas Centre, Market City Canning Vale.

Perth's Market City has opened its newest addition, the Fresh Ideas Centre, to promote fresh food products and conduct food reserach.

The Perth Market Authority says the innovative centre is a world-class facility for the food industry, with flexible uses as a research and meeting facility, demonstration kitchen and fresh food product launch and promotion venue.

At the launch last week, the PMA announced an alliance with a major tenant of the new Centre, the Australian College of Training, which will provide accredited training for the food industry.

An agreement between PMA and Cancer Council has also been developed to use the Centre to promote the health and nutritional benefits of fruit and vegetables and the vital role they play in a balanced diet.

WA Minister for Agriculture and Food, Kim Chance, said it would help WA enhance its reputation as a leading provider of high quality fresh fruit and vegetables.

"There are many challenges facing our fresh produce industries, however Fresh Ideas Centre has the potential to better equip them to meet those challenges by providing leadership in training, marketing and skills development," Mr Chance said.

"I'm confident this facility will quickly develop a well deserved reputation as the preferred learning and promotional centre for all involved in WA's fresh fruit and vegetable industries."

PMA chief executive officer, Mike Donnelly, said the PMA and its partners were committed to communicating the benefits of WA fresh produce, from producer to consumer and he believed the latest initiative would help deliver exactly that.

"Fresh Ideas Centre is another link we're establishing with the growing food service and hospitality sector," he said.

Mr Donnelly noted the PMA was investing more than $20 million to build and enhance Market City's facilities and services to consolidate its position as WA's centre for fresh food excellence.

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