THROUGHOUT Australia an energetic Jorn Ib, consolidated a healthy market for Dutch manufacturer Bredal, makers of the Bredal spreader.
But his success left him stretched in keeping up with customer service.
With the voice in the head saying “it’s time”, Jorn has sold his business to a youthful Ben Nichols, Gunnedah, New South Wales.
Ben, who comes from a farming background, has worked at machinery dealerships and finally as a consultant and farm manager.
It was in this role he ordered a Bredal spreader and promoted the model to several other farmers, leading Jorn to offering him a position as sales and support in NSW for Bredal spreaders.
In WA, Ben is already in the process of scoping a strong dealer network.
“I know as a farmer the importance of parts back-up and service and I want to ensure our customers have the best,” he said.
“It’s a quality product and I want to provide quality service.”
Jorn will still continue his import business, specifically to sell the Fransgard range of graders.