MATT Jupp is a focussed young man who started in the sheep and cattle industry and broadened his horizons by entering horticulture.
The 29-year-old farm manager was born north-east of Geraldton, but his family relocated to Gingin and moved into the cattle industry.
"We have been farming all our lives," he said.
"I really like cattle and livestock and have always been around them."
Growing up in Gingin, Matt attended the Bindoon Catholic Agricultural College before landing a job with a local beef producer and orchardist.
It was a great stepping stone for Matt who then became a farmhand at Trandos Goodwell.
The business was established on land north of Perth in 1939 by northern Greek immigrant Dimitrios Trandos.
Three generations later it is the biggest grower of sweet corn and beans in WA.
"It is a great place to work," Matt said.
"I was a farmhand here for three years and learnt everything I know from the last manager."
The farm has more than 200 cattle, along with nine centre pivots, allowing them to grow beans and sweet corn for Coles and Woolworths.
"We also rotate peas and oats," he said.
"After a few years learning everything about the pivots and the produce I became the manager."
Despite living and working in Gingin, Matt hadn't heard about the highly successful operation.
"It was a surprise to see how big it was and what they do here," he said.
"It was a lot to learn, but the machinery side of things really attracted me to the role."
Matt said growing up surrounded by agriculture meant he was always drawn to the industry and knew he would have a career within the sector.
"My dad was a great inspiration to me, I learnt a lot from him," he said.
"Growing up on the farm, dad was always there showing us how things worked.
"It helped when I went to ag school, but I always knew I wanted to work within agriculture."
Matt manages more than 600 hectares of farm land and said it was encouraging to see more young people getting involved in agriculture.
"There are so many opportunities in agriculture that you don't know about," he said.
"For a while, I didn't even know this farm was here, even though it was new.
"There can be opportunities at your doorstep, you just have to go out and look."
Matt said the best part about working in the industry was being part of food production.
"We all need food, so there will always be jobs," he said.
"That's the best thing about the industry, you know you are doing something meaningful - feeding people.
"The global demand for good, clean and healthy food is growing, and we are delivering that to them."
Trandos has ventured into organic sweet corn and beans and purchased a neighbouring farm to extend its organic production.
Matt said his role was very dynamic and included managing his team, working on machinery and with specialised agronomists, managing pest control, organics and overseeing a variety of produce and cattle.
"I couldn't think of doing anything better than this," he said.
"Every day is different.
"I work with a great team."
Matt said the the season had been slow starting due to the cool conditions but the onset of warmer weather saw things picking up.
"I prefer the summer months," he said.
"It is a busy time for us here, we are harvesting and seeding weekly.
"It has been slow and I think most WA growers have felt the same conditions - but things are ramping up and it looks like it's going to be a good season."
Looking ahead, Matt said he couldn't think of a better job.
"I wouldn't ever like to sit in an office, that isn't for me," he said.
"I will always be a farmer, it's in my blood I think.
"Learning and working with the machinery is something that always keeps it interesting and is something I really enjoy doing."