Stop moaning, get social

02 Nov, 2014 01:00 AM
Sam Collier.
Our battle is no more important than anybody else’s
Sam Collier.

SAM Collier, a 25-year-old farm machinery business manager from north-west NSW, says agriculture needs to stop being a whinging “boys’ club”.

Instead, farmers need to engage the rest of the community with positive stories and pictures of the great things they do and see on their properties every day.

He was invited to last week’s National Farmers' Federation (NFF) national congress in Canberra to outline a social media campaign he has started to promote agriculture to the wider community.

Mr Collier, manager of the Wee Waa branch of the Case IH dealership, Kenway and Clark, founded the #australianagriculture movement to shift the way agriculture now promotes itself to consumers.

Farmers produced high-quality food and fibre and could be justifiably proud of what they were achieving.

But consumers were mainly seeing and hearing negative stories about agriculture focused on natural disasters like floods and droughts or the claims of noisy critics opposed to things like red meat consumption and intensive agriculture.

Farmers had to stop trying to “fight fire with fire” and collectively change the way their industry was presented to the rest of the community.

“Take a picture of a sunrise, new calves on ground share and share it with the world,” he said.

Farmers can share these kinds of pictures via #australianagriculture’s popular Facebook page.

Mr Collier said agriculture was a business and had to start acting like one.

“We aren’t a charity. We have to believe in what we do.”

Mr Collier said the battle waged by farmers to pay their bills, remain profitable and build a legacy for their families was no different to the struggle faced by people in other walks of life.

“Our battle is no more important than anybody else’s,” he said.

Vernon Graham

Vernon Graham

is the group editor of Fairfax Agricultural Media
Date: Newest first | Oldest first


2/11/2014 3:42:31 AM

G'day Vernon One aspect of the Australian economy that you failed to take into consideration: governments of all persuasions seek to run the nation for the benefit of the urban population. That is why we have awards setting wages for the city people but no longer any reserve price scheme for wool and why the meat industry is a free-for-all. The present situation is based on a set of circumstances that existed one hundred years ago and is no longer a viable economic model. With governments determined to stock the continent to its full carrying capacity of humans, collapse is inevitable.
Frank the Furious Farmer
2/11/2014 8:13:30 AM

Mr Collier is right unless things change Australia is stuffed, and you know what neither major party can see it. However if he thinks good news stories will fix it he's dreaming!!
Bushie Bill
2/11/2014 5:07:49 PM

"(A)agriculture needs to stop being a whinging “boys’ club”,"farmers need to engage the rest of the community", "agriculture was a business and had to start acting like one" says a 25 year old, whom shows more intelligence and reality than 99% of our RARAs. Here is a strategy for you, Draft this man into your National Party asap, sack Old Sleepy and the Boof, give the leader's job to Sam with the first agenda item for him the recruitment of David Leyonhjelm into the Party as his deputy. Abracadabra, RARA grows up and learns it is not in the whingeing business but the money-making business.
2/11/2014 9:14:20 PM

The experience of the 25 year old business manager just oozes from this article. The NFF would be wasting less funding if they revealed to the constituency how that they intended to introduce an open and transparent Primary Production Market to ensure viable farm gate returns for all primary producers....Something helpful and useful, not some juvenile business manager telling all how to suck eggs. There's no sensationalism in real farming stories!
Frank Blunt
3/11/2014 9:15:49 AM

Lol , how did I know I would find you here bushie ? Easy , follow the vitrol. Your so predictable.
3/11/2014 10:20:15 AM

Quite correct Bushie, farming is a business. So when that business is ripped off by the rest of you for your benefit, its time to stop investing more in farming, until returns are adequate, just like other industries. Give me more bank shares, stuff growing more food for your benefit, at little or no profit. Other industries move offshore. Easier for me to buy cheap in China and sell you their rubbish.
Bushie Bill
5/11/2014 5:46:19 PM

Totally agree Kanzi. So what are you doing?!"
Bushie Bill
7/11/2014 8:07:05 AM

Sam, I hope you are considering a political career. The poor old mindless twits in the National Party sure need you.
Very Woolly Thinking
7/11/2014 8:57:58 PM

The implied threat from farmers is that Australian consumers need Australian agriculture and should pay more for it or they will take their bats and balls and go home. Sorry but it is the other way around. If NZ or US or Canada or EU or UK or Asia can land meat, milk, seafood, fruit and veggies in Aus cheaper than Aussie farmers can produce, why should I buy Aussie? Just to prop up farmers who do nothing but bag their customers? Seriously, the kid in this article is 100% correct. Farmers - put on your big girl's panties and deal with it. Or go away.
Bushie Bill
10/11/2014 7:27:29 AM

VWT, as rationalists, we are few in number in a stampede of ignorant self-serving agsocs, but in the end, the only thing that counts is rational thought and rational economics. The rest of it is self-serving head in the sand crap. What makes it particularly sad is that most farmers actually agree and accept what I say, but are too damned lazy to change. Just like the old dog sitting on nest of ants but too lazy to move away, preferring to howl and whinge rather than fix the problem.
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