PETA plans Sydney protest

28 May, 2015 01:50 PM
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7
 
A PETA anti-mulesing protest at Sydney's Circular Quay.
PETA members are turning the spotlight back where it belongs - on the rampant physical abuse
A PETA anti-mulesing protest at Sydney's Circular Quay.

PEOPLE for the Ethical Treatment of Animal (PETA) are ramping up their scourge of the wool industry with a planned protest outside Australian Wool Innovation (AWI) headquarters on George Street, Sydney, at midday tomorrow.

A statement released by PETA this afternoon said the protest was intended to "slam inaccurate media coverage and remind the public that physical abuse is the real problem in shearing sheds".

"As Australia's wool industry lobs a storm of inaccurate media volley in the wake of the damning investigation into Australian shearing sheds, PETA members are turning the spotlight back where it belongs - on the physical abuse rampant in Australian shearing sheds - with a protest outside AWI headquarters, led by a 'sheep' holding a sign reading, 'Swearing is the Least of My Problems. Wool Is F*#@ing Cruel'," the statement reads.

PETA Australia campaign director, Jason Baker said in the statement: "One just has to watch the footage captured from inside Australian shearing sheds to see that cursing is the of the problems facing the sheep".

"During the investigation, no-one was ever reprimanded for beating, cutting or punching sheep."

PETA said the incorrect information being circulated by the media included:

- That the focus of a complaint made regarding one NSW sheep station was that shearers swore at sheep.

Facts according to PETA: PETA US complaint detailed instances in which shearers working at Boorungie Station punched sheep in the face, stamped and stood on sheep's heads and necks, struck them with a pipe and electric clippers until they bled and crudely stitched up gaping wounds without any pain relief.

- That the complaint contained illegally obtained footage.

Facts according to PETA: The footage in the PETA US expose of the Australian wool industry was obtained legally, including footage of another NSW operation, and submitted to officials. There was no footage captured at Boorungie Station, and the complaint submitted was based on eyewitness accounts.

- The complaints had been dropped.

Facts according to PETA: Unfortunately, no charges were filed in response to the complaint. This was because of the difficulty in proving the abuse, not the content of the complaint.

FarmOnline

Cara Jeffery

is the national sheep and wool writer for Fairfax Agricultural Media
Date: Newest first | Oldest first

READER COMMENTS

James
28/05/2015 3:09:22 PM

PETA Australia campaign director, Jason Baker said in the statement: "One just has to watch the footage captured from inside Australian shearing sheds to see that cursing is the of the problems facing the sheep". Are these people real?
x
28/05/2015 8:10:46 PM

Guess they will be wearing a woolly jumper if its a cold day!
Paul Cox
28/05/2015 10:01:41 PM

Who ever writes PETA media releases must have been trained by a fabulist of the highest order. "Facts according to PETA". Best laugh I have had in a long time. Does such a thing as PETA stating a fact exist?
Farmerbarb
29/05/2015 6:47:12 AM

They should be sued for libel. What station owner would allow valuable sheep to be mistreated, including kicking, bashing and stomping on their heads by shearers? Swearing? Big deal, sheep don't speak English as far as I know. PETA has as much credibility as the fake photo of a sheep supposedly cut to pieces by a shearer they posted to the media several months ago. Shame on you PETA!
Paul
29/05/2015 8:13:43 AM

It takes a fool to ignore how effective PETA are at manipulating buying habits, particularly in Europe. To be honest about it, we are being outclassed in the publicity stakes, where perceptions take priority over facts. That doesn't mean you have to lie - just be smart about how you get the message across. At the moment, AWI, WoolProducers etc have not shown they are smart enough.
Chick Olsson
29/05/2015 11:37:16 AM

Like it or not, Paul makes a good point. Our wool industry PR can learn a lesson from how to market a message here. And btw Farmerbarb, no more court cases or such nonsense
Qlander
29/05/2015 12:30:28 PM

PETA has been good at spooking executives, their actual influence on buying habits is a lot less clear cut.

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