Producers are told that meat alternatives are a big threat

By Mal Gill
Updated October 15 2018 - 9:53am, first published August 20 2018 - 6:00am
Market researcher Sarah Hyland advising sheep producers at LambEx 2018 not to ignore some millennials' preference for "meat alternative" products and to promote the unique eating qualities of "real meat".
Market researcher Sarah Hyland advising sheep producers at LambEx 2018 not to ignore some millennials' preference for "meat alternative" products and to promote the unique eating qualities of "real meat".

LAMB producers should not underestimate a growing risk to domestic and export market share from meat alternative products, a consumer trends specialist has advised.

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