Amazon challenges AWI marketing strategy

Annabelle Beale
Updated December 1 2017 - 11:52am, first published 11:46am
The online giants entrance into the Australian retail market is challenging AWI's traditional marketing approaching which includes swing tags on garments and in-store promotions.
The online giants entrance into the Australian retail market is challenging AWI's traditional marketing approaching which includes swing tags on garments and in-store promotions.

Traditional marketing of Merino wool is under review as the US online giant Amazon’s entrance into the Australian retail market challenges the reliance on bricks-and-mortar retailers.

Annabelle Beale

Annabelle Beale

Journalist

National Sheep & Wool Writer for Fairfax Agricultural Media

Get the latest WA news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.