AS a proud ambassador of Australian Wool Innovation’s (AWI’s) Fibre of Football campaign, Fremantle Docker Nat Fyfe is keen to spread wool’s message during the coming AFL season.
Fyfe, whose parents run a trucking business in Lake Grace, told last week’s WAFarmers business breakfast that the initiative would put wool and agriculture back in front of metropolitan Australia using football as a conduit.
“Football began on a sheep station back in the 1850s and for the first 120 years woollen jumpers were worn by all players,” Fyfe said.
“And as we all know, stock agents, sheep studs, shearing teams and wool growers support country footy across Australia. The AFL has really come on board with the campaign and there are some exciting ideas in the pipeline.
“There is even talk of sheep possibly grazing on the MCG before a game.
“And for the first time in many years, AFL clubs will be selling woollen jumpers, scarves and beanies. And I can assure you they are nice and soft and come in fantastic colours.”
Fyfe, who is being joined by Geelong star Tom Hawkins in the campaign, also revealed that round five will be growers’ round at the MCG and all growers will get into the ground for free, with the Dockers playing Melbourne.
He also said that he took a film crew to Lake Grace last week to shoot for the campaign and to show the link between footy and agriculture.
“The images we shot did not involve stereotypes of old rusty gates and downtrodden farmers but were shot using the latest drone and camera technology,” he said.
“It will give people angles of the country that they may not have seen before.
“Through the campaign we are keen to show the genuine care people have about their animals. This is their livelihood and it is important to their identity.”
AWI recently selected wool to use in the new Fibre of Football apparel from 40 woolgrowers across Australia, including seven from WA.
The wool selected was chosen through wool sales across the country and then traced back to the growers.
“There were certain specifications we were looking for, including between 19-20 micron, with high comfort factor,” AWI media relations manager Marius Cuming said.
“The jumpers, beanies and scarves will be easy care and machine washable.”
Every club will be selling the heritage design jumpers, all made of Australian wool and made in Australia.
Retro jumpers for the campaign will be available for inspection at next week’s Wagin Woolorama.