Send PETA to school: WAFarmers

21 Apr, 2015 03:10 PM
The PETA campaign preys on people that have no knowledge of shearing practices

AN anti-wool campaign featuring a fake lamb - and equally fake allegations - highlights the need for better education, say industry stakeholders.

That's why Western Australian advocacy group WAFarmers has launched a crowdfunding campaign to send Jona Weinhofen, the face of the latest latest People for the Ethical Treatment of Animals (PETA) anti-shearing campaign, to shearing school for a hands-on education about Australia’s wool industry.

The campaign - labelled "shear lies" by Agriculture Minister Barnaby Joyce - features an emotive image of the Australian metalcore musician holding a small foam lamb with open wounds which are supposed to represent shearing injuries. Neither the image nor the PETA website disclose the nature of the prop.

Weinhofen is the most recent celebrity to pose for PETA in a misleading advert which depicts shearing as a barbaric practice which is damaging to animals.

WAFarmers president Dale Park said the fake lamb is only the first of many misrepresentations in the unethical campaign.

“No one that I know would shear a lamb that size – it looks a day old – and certainly they wouldn’t tolerate such a low standard of shearing,” Mr Park said.

“The PETA campaign preys on people that have no knowledge of shearing practices.

“Shearers are trained in best practice technique and any shearer that did that to a sheep would be out of a job.”

It costs $4500 to send a person with no prior experience to shearing school, and if WAFarmers raises this money, it will invite Weinhofen to attend one of these schools "so he is better informed about the practices he is commenting on".

Weinhofen tweeted on Tuesday: "if you raise $4500 and donate it to charity I'll go to any school", but reiterated his belief that shearing is inherently cruel.

If more than $4500 is raised, WAFarmers plans to extend the invitation to the CEO, marketing department and staff at PETA, "to clarify any misconceptions they may have".

  • To support the campaign visit send-jona-weinhofen-to-shearing-school.
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    All too hard
    21/04/2015 5:53:20 PM

    This industry needs a word with themselves. Big deal, talk to the PETA front man, and next year when they have new footage showing nothing has changed from this years shitty mistreatment of sheep in the shearing shed...what will this industry do then? How about sort your industry out. STOP the routine and show the public and PETA you can be trusted...or is that all too hard?
    21/04/2015 10:52:25 PM

    Great idea, make the poser sweat on a stand. But if there are no cameras & no chance of self promotion for the hipster he won't come. If he does come & fails to see anyone belting the bejesus out of the sheep they will claim media stunt, pr exercise .They really don't care if you improve things, they will never be happy because their end game is the end of livestock farming.
    22/04/2015 5:40:49 AM

    PETA in one step demonstrated how radical fundamentalist never let the truth stand in the way of their goal. Ethics and morals are founded on truths not lies, this organisation poses an insidious threat to the wider community not unlike another group, climate change deniers.
    22/04/2015 7:20:55 AM

    PETA using a fake prop must surely be evidence they couldn't find it happening like that for real - even by illegally trespassing and placing hidden cameras. Honestly goons, humans cut out hair and fingernails. Inhumane to do the same to animals? I'm sure you do the same to your poodle.
    22/04/2015 8:20:12 AM

    If it's a fake lamb, wouldn't this be classified as false and misleading advertising and PETA should be held liable? Surely WAFF and the wool industry should look at taking legal action?
    22/04/2015 11:20:25 AM

    All too hard, have you ever set foot inside a sheering shed when it's in operation? I have shorn a few sheep and seen thousands shorn first-hand. Where is your misconstrued information coming from? Jumping on the band-wagon or do you actually have a personal account?
    Rural Realist
    22/04/2015 12:23:58 PM

    I'd think rather than engaging with PETA, who's position on everything animals won't change regardless of education, I'd be inclined to spend the money on transparency/education to those in metro areas and overseas who are buying our wool, but might be at risk of believing PETA's claims. Leave the stunts to the activists I say.
    22/04/2015 12:59:02 PM

    Great to see the WA mob doing something unlike the chicken-hearted do-nothings at AWI. Pay them 2% so they can hide when things get tough. What a joke. And as for this hipster nobody, my guess he's never seen a hard days work. Just another inner-city dullard sucked in by PETA.
    make it happen
    23/04/2015 3:41:12 PM

    I've donated. Hope others do to. I for one am sick of PeTA, Animals Australia and RSPCA attacking us and we do nothing. This won't stop them but at least we aren't sitting back taking it. Good on you WAFF!
    24/04/2015 7:18:12 AM

    Shearing is removing the fleece, which is what shearers get paid for. The pictures in the PETA videos of humans mistreating a sheep are NOT shearing by a shearer - that is human brutality towards and animal. That is an offence. Don't let PETA confuse shearing with brutality and do not confuse these terms when talking about it yoursleves.
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