TONY Gall wants the scores of northern hemisphere journalists who toured superfine woolgrowing operations across the New England this week to spread the message of what they saw about the production of the fibre as far and wide as possible.
If they do, the Uralla producer believes it could drive the perception – and price – of superfine and ultrafine wool higher.
Mr Gall runs a flock of about 7500 Merinos on the 1900-hectare “Wilson’s Creek” with his wife Janet, where they also run a 120-head White Suffolk stud, grow prime lambs and have a commercial Poll Hereford and Angus beef enterprise.
Mr Gall – a former president of the Australian Superfine Wool Growers Association – said he was thrilled Ermenegildo Zegna had chosen to recognise the 50th anniversary of its prestigious wool trophies in Australia with such a large celebration, and was shining the spotlight on the superfine wool industry by flying in more than 200 journalists.
The Galls are past winners of the wool trophies, entering since the early 1980s and winning the protected section in 2001.
“We certainly welcome an opportunity like this to do something to try and push and promote our industry,” Mr Gall said.
“We’re very thankful to Zegna for their contribution and efforts – we’ve always known that they have been at the forefront of trying to push the superfine industry.”
However, Mr Gall– who showed a group of about 30 journalists around his woolgrowing operation on Monday – said prices needed to increase to ensure sustainability and profitability for the producers committed to growing the finest micron wools.
“The prices we’re receiving are very disappointing and have been for quite some years now,” he said.
“It’s little wonder a lot of growers have reduced their numbers of superfine sheep and are looking at alternative enterprises.
“We want to continue growing superfine wool because it suits our country and we believe the product, what we can produce, is just magnificent.
“It’s a very dull market and we would be looking to receive anything up to 50 per cent more than what we’re receiving for our wool cheque at the moment to make it viable.”