WIAA 100: Julia Ashby

23 Mar, 2014 01:00 AM
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RAISED on a sheep station in the Goldfields of Western Australia, Julia Ashby, further pursued her interests in agriculture by completing a Bachelor of Business in Agriculture at Muresk and has been involved in the industry in a professional capacity for more than 20 years.

Upon graduating from university, Julia pursued a career with ABC Rural Radio for six years where she worked in various roles and locations in Queensland and Western Australia.

Her success was recognised with a number of awards for reporting, including ABC Local Radio “Rural Reporter of the Year” finalist, Rural Media Association awards, Youth Media Awards and the Perth Royal Show.

Following her resignation from ABC Radio, Julia took up the reins as the first employee for the South East Premium Wheat Growers’ Association, a grower group based in the Esperance Port Zone of WA.

Ten years on, Julia is still with SEPWA, but has moved from the original group development officer to the media officer.

She has helped raised the profile of the group through media releases and the publication of a newsletter that is high on the reading list for farmers.

Aside from SEPWA, Julia also runs a communications consultancy business from home in Perth where she provides her media and communications expertise to a range of agribusiness, farmers and agricultural projects.

Over the years, Julia has been involved in agriculture from the paddock as a header/ tractor driver right through to marketing of the grain, when she worked for AWB.

Julia has also participated in a number of rural leadership courses run by the state and federal government and was a mentor for the leadership program run by the Department of Local Government and Regional Development.

She was also instrumental in running locally based leadership courses in Esperance.

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