Recent comments by: Mike Cahill
When a farmer talks so sensibly about brands, the world should slow down and take notice. A brand is a set of relationships right along any value chain. From producer to processor to wholesale to retail to consumer. At the end of the chain, it's how many consumers define themselves. A brand is definitely not a logo. Most 'Australian' brand logos are crap devised by people who know nothing about the psychology of marketing. The Kiwis rebranded the humble Chinese gooseberry of my childhood as 'Kiwifruit' and exported a motza.
During the 1970s, I worked for a great Albury-based company called Alfarm which had a great business, among other things, designing and manufacturing offset disc ploughs, broadacre cultivators and air seeders for the national market. Great source of skills and jobs in regional Australia generating economic activity through a national machinery dealership group. Then the dollar was floated and 'protectionism' was dismantled. Alfarm and companies like it around Australia simply dropped off the perch. It'd be a brave and perhaps foolish person...despite this good on Keech for filling the niche.
Surely Fairfax Media can do better than this? What an embarrassing blow. I didn't know that the federal government had a carbon policy for agriculture other than to defer its inclusion in the planned ETS until 2015.
This report is a valuable contribution to the dialogue between the industry and government and those that commissioned it deserve thanks for adding real value.
Former fisherman and Victorian MP Craig Ingram would be well advised to revisit the parable of the loaves and fishes.
We need the loaves to feed ourselves.
Substitute the word 'irrigation', which the MP uses pejoratively, for 'food and fibre production' employing tens of thousands of people and producing the bulk of the nation's sustenance and Craig the fisherman's simple world view is suddenly less clear cut.
Do we really need a miracle for Craig and co to see the light?