FIVE of the world’s leading menswear designers are competing for the inaugural International Woolmark Prize menswear award.

The finalists will show their Merino wool collections at a presentation during the London Collections: Men 2015 event on January 9, competing for the attention of an extraordinary jury of leading global designers and industry heavyweights.

Sise from Japan, Asger Juel Larsen from Denmark, Australia’s STRATEAS.CARLUCCI, The Emperor 1688 from the UAE and America’s Public School are vying for $AU100,000 in prize money and the opportunity to sell their collection at London Collections: Men.

The winners will also have their collection stocked in global fashion stores including, Harvey Nichols in Britain, Italy’s 10 Corso Como, Saks Fifth Avenue in the US, Joyce in Hong Kong, Isetan Mitsukoshi in Japan and David Jones in Australia.


HIP New York label, Public School, has claimed the International Woolmark Prize for menswear. Public School's collection for the IWP final was inspired by the idea of a post-apocalyptic world where the only resource was Merino world. Read more>>>


India and Middle East: The Emperor 1688

THREE brothers from the United Arab Emirates - Babak, Haman and Farhan Golkar - are taking inspiration from classical architecture, world culture and traditional English tailoring to create garments for a contemporary customer. Read more>>>

"We had many innovative and crazy process ideas to use wool but had to really focus on what was important to the competition, and that was the use of wool and is application to a man's daily life."

Europe: Asger Juel Larsen

DENMARK'S Asger Juel Larsen combines sportswear, tailoring and new materials and textures in unexpected ways. Read more>>>

"The essential idea has been to use Merino wool in the most authentic way possible considering the purity and wildness of the sheep."

Asia: Sise

JAPAN'S Seishin Matsui is the force behind the impeccable tailoring and pared back palette of Sise.Read more>>>

"By processing wool, there are infinite of possibilities - “the infinity of possibility” I believe is wool’s most attractive point."


Australian designers Peter Strateas and Mario Luca Carlucci are helping put wool on the world stage.Read more>>>

"Wool is so rich in history, and embedded into the story and growth of luxury fashion, however it’s the adaptation of that story for today’s designers which will be the next exciting frontier of the wool industry."

USA:Public School

NEW York designers Dao-Yi Chow and Maxwell Osborne are redefining the landscape for menswear - and using wool to do it.Read more>>>

"The IWP really gives a platform for designers to experiment and push the ideas of what can be done with wool. From there it can start affecting what consumers see in the marketplace."


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