Cattle producers at an MSA forum in Victoria have highlighted concerns about the challenge of alternative proteins and how they are labelled.
With South Australia's northern pastoral areas looking at a third year of drought the number of destocked cattle hitting markets is hurting prices.
Gillian Fennell is known for speaking plainly about what she sees as important, and now she's combining her roles of cattle producer mother and teacher, with Cattle Council board member.
South America's big beef producers are flexing their muscle in the world's export markets, including China.
With wet and cold weather persisting, the traditional spring influx of southern cattle is starting slowly, but providing good rewards for those going to market.