'Perfectly Paired' is the British luxury fashion brand Victoria Beckham's first traceable Merino wool knitwear collection, which was launched just in time for the northern hemisphere winter.

Fine wools are pricey but medium types expected to trade plus or minus 50c/kg of current levels for the next three months.

A large offering to open the calendar year doesn't discourage prices with solid demand for Merino fleeces.

From shearing shed staple to dining room showstopper, wool classing tables are earning their place in country homes.

Industry experts say the Merino will continue to be an important part of the sheep industry but warn the road to recovery for crossbred wool producers may be a long one.

As a sole operator representative at the WWC, he was one of a declining breed who are gradually being replaced by contract buyers.

Australian Wool Testing Authority (AWTA) statistics from wool tests during the July 1 to December 31 period show the average WA wool yield was 64.5 per cent, up from 62.7pc in the first half of the previous season.

Australian Wool Innovation (AWI) general manager research Jane Littlejohn said some woolgrowers were "reporting reduced protection levels" by blowfly protection chemicals.

Rapid antigen tests are set to become the norm among shearing teams to prevent COVID-19 outbreaks.

A company providing wool thermal packaging as an alternative to polystyrene has been awarded $250,000 in seed funding.