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Leading Australian street- inspired sportswear label P.E Nation has released a premium Merino wool activewear collection, championing the original performance fibre and its innovative nature. The six-piece womenswear collection was developed in collaboration with AWI’s marketing subsidiary The Woolmark Company, giving this latest offering the natural, innovative edge its customers seek.
Gaining Woolmark certification, the commercially available collection includes high-rise seamless leggings and a crop top with an innovative compression knit structure along with a series of Merino wool knits.
Fronted by international supermodel Jess Hart, the campaign images remain completelyun-retouchedand areatruereflectionofworking with the 100% natural, renewable and biodegradable Merino wool fibre and capture the love of natural beauty.
In recent years, the activewear market’s understanding of, and appreciation for, wool has grown exponentially, with recent innovations – particularly in the seamless space – contributing to this significant growth. Seamless apparel – such as items from P.E Nation’s wool-rich collection – is unique because it allows for a combination of different patterns and knit structures, in different colours, on a single piece of fabric. By engineering a garment to have features such as compression and breathability points on a single structure, it allows for next-level performance and a new level of styled comfort.
“It’s here where the perfect synergy lies – quintessentially Australian brands coming together to champion the notionofnaturalstrength,grace and femininity – for all women, every day,” explains P.E Nation co-founder Pip Edwards.
In contrast to synthetics, wool is an active fibre that reacts to changes in the body’s temperature and works with the natural elements to keep the wearer comfortable and dry. Accordingly, wool garments are among the most breathable of all the common apparel types, making wool clothing ideal for activities such as yoga, hiking, rock climbing and cycling. A technical performance fibre, Australian Merino wool is resistant to both odour and stains, meaning wool apparel stays fresher for longer, with wool fibres actually locking away odour molecules which are only released upon washing. The fibre’s natural elasticity means wool activewear also moves and stretches with you, then returns to its original, as-new shape.
This six-piece collection marks the second time P.E Nation has worked alongside The Woolmark Company, aligning their belief in authenticity, quality and technical innovation to ensure the latest cutting-edge wool fabrics and yarns were sourced for the collection. Staying true to P.E Nation’s street-inspired sportswear aesthetic, this collection offers global consumers the opportunity to experience the natural best in sports and activewear.
For more information head to www.woolmark.com
Advertiser content for AWI
The story P.E Nation and Woolmark launch wool-rich performance collection first appeared on The Land.