Peak grain industry body, GrainGrowers have announced the successful divestment of its digital agricultural platform to Australian agricultural technology company, Flurosat.
Consisting of decision support tool ProductionWise, the platform, or business sector, included a team of Canberra-based software developers and agricultural specialists.
While the terms of the divestment, including revenue from the sale, remain commercial in confidence, GrainGrowers, CEO, David McKeon said the decision to divest the platform aligned with GrainGrowers’ focus as a strong and influential voice for grain farmers.
“The move to divest the digital agriculture platform will enable GrainGrowers to focus on representing grain farmers across Australia, developing sound policy and advocating on their behalf,” he said.
“GrainGrowers will also continue to invest in enabling innovative grower leaders through a range of industry-leading capability building initiatives.”
Mr McKeon said the acquisition was a good result for staff, customers, GrainGrowers and Flurosat.
“Subscribers to our digital products will be transitioned to Flurosat and can expect a continuation of access to the same products and services,” he said.
“In addition, Flurosat maintains an existing data analytics platform for farmers known as Flurosense which combines drone and satellite imagery with algorithms to assess plant health, diagnose problems and direct fertiliser application which aligns well with ProductionWise.”
“GrainGrowers is confident that Flurosat is the ideal group to develop the existing capabilities of our staff, improve our technology systems, deliver even better technology products to Australian farmers and help accelerate the agtech revolution in Australian agriculture.”
GrainGrowers, commercial manager, Nick Bryant said farmers currently subscribed to ProductionWise had been advised of the change.
“In addition, subscribers have a standing to option in the terms and conditions to cancel their ProductionWise subscription and request that their data be deleted,” he said.
Mr Bryant said the majority of the existing ProductionWise team had accepted employment with Flurosat, however due to overlap their had been two redundancies.
Flurosat, CEO Anastasia Volkova said the acquisition of the platform, and ProductionWise in particular, was an exciting development for the Flurosat team and farmers alike.
“We are very pleased to be able to continue supporting the large, dedicated group of ProductionWise users,” she said.
“ProductionWise and FluroSense together will deliver an improved platform for all our current and future users for powerful, informed agronomic decision-making.”
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