From farm to customer - MLA launches new virtual lamb paddock to plate story

November 22 2018 - 12:00pm
Lamb producer Michael Craig, from Harrow, Victoria, features in the new Australian Lamb Paddock to Plate Story.
Lamb producer Michael Craig, from Harrow, Victoria, features in the new Australian Lamb Paddock to Plate Story.

The story of how Australia produces the world’s most sought-after lamb, from the farm right through to the consumer, has been brought to life using innovative 360 degree virtual reality technology.

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