Celebrity chefs are raising consumer interest in how their beef is grown

Vernon Graham
Updated May 29 2019 - 2:28pm, first published 2:00pm
MEAT MAN: Melbourne celebrity chef and restaurant owner, Adrian Richardson, is a passionate advocate for the beef industry but warns that consumers want to know more about how their red meat is produced.
MEAT MAN: Melbourne celebrity chef and restaurant owner, Adrian Richardson, is a passionate advocate for the beef industry but warns that consumers want to know more about how their red meat is produced.

Adrian Richardson says the proliferation of celebrity chefs like him during the past 10 years has been a double-edged sword for beef producers.

Vernon Graham

Vernon Graham

National machinery and property writer

Former editor of The Land, former Fairfax Media Agricultural Editor

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